“It’s About The Experience” – Part Two

Unlocks…an experience. Think about that. There is a stark difference between the concepts of creating an experience  vs.  just trying to sell you a piece of apparel. Since that last meeting with Rebecca Minkoff, I have been inspired by her continued work to create a new kind of retail experience through accelerated technologies and an … read more

“It’s About The Experience” – Part One

 “I have run, I have crawled, I have scaled these city walls…these city walls, only to be   with you. But I still haven’t found what I’m looking for.” – “I Still Haven’t Found What I’m Looking For” – U2 I love music. I have a daily connection to it. It drives me, it motivates me. … read more

Winning Defined: Elevating The Human Spirit

THERE’S SOMETHING TO BE SAID FOR WINNING I’ve talked before about football as community. No doubt about it, in Green Bay, football and community are inseparable. But camaraderie aside, people also want to win, right? Everyone wants their team to win the game. Even more than that, people want to feel they’ve had a part … read more

Community: Football Elevates a Sense of Belonging In Green Bay

We’re well into football season here in Green Bay, Wisconsin, home of Elevate97. My team of innovators is hard at work every day just a mile or so from Lambeau Field—the iconic hub of Green Bay Packer legend and community. Lambeau Field is a destination, a must-see for football fans across the globe. It’s lauded … read more

Shared Experience & Building Community

At Elevate97, we create exceptional brand experiences. We wrap our arms around our client-partners established and often legendary brands, and we help them project their true essence further—through larger-than-life images, intriguing materials and the dimension of texture. We bring customers, guests and passers-by into their story across any number of spaces. Experiential design is a … read more