With Reflection + Gratitude

What’s that old adage about standing back and looking at things from a different perspective? One of the hardest things about being a parent is never really knowing if what you’re doing for your children is making a difference, resonating. Sometimes this requires us to stand back. Last week I volunteered to work at a … read more

Fifth Avenue and Awe Struck

Not far from a group of protestors and with the constant traffic of 5th Avenue at our backs, my team and I came to a full stop outside the windows of famed department store, Bergdorf Goodman. Here, the artist Benjamin Shine had created a series of female portraits out of single sheets of tulle. You … read more

Stay Inspired

We’re fans of awe. Which is to say we’re fans of staying inspired. We crave that sort of motivation that resonates with everyone around us, elevates our partners and keeps us open to new ideas and different approaches. It’s the best way to push creativity and ensure we keep moving forward. And sometimes… going back … read more

Pomp and Circumstance…And a Bit of Inspiration.

It’s Graduation Season. For just a few weekends, stacked end to end in late spring, a parade of mostly young people, pomp and circumstance their way across stages and grand lawns to receive their hard earned diplomas. They are hopeful. For many, this is perhaps the first time they are truly sensing their own stake in … read more

“It’s About The Experience” – Part Two

Unlocks…an experience. Think about that. There is a stark difference between the concepts of creating an experience  vs.  just trying to sell you a piece of apparel. Since that last meeting with Rebecca Minkoff, I have been inspired by her continued work to create a new kind of retail experience through accelerated technologies and an … read more

“It’s About The Experience” – Part One

 “I have run, I have crawled, I have scaled these city walls…these city walls, only to be   with you. But I still haven’t found what I’m looking for.” – “I Still Haven’t Found What I’m Looking For” – U2 I love music. I have a daily connection to it. It drives me, it motivates me. … read more

Winning Defined: Elevating The Human Spirit

THERE’S SOMETHING TO BE SAID FOR WINNING I’ve talked before about football as community. No doubt about it, in Green Bay, football and community are inseparable. But camaraderie aside, people also want to win, right? Everyone wants their team to win the game. Even more than that, people want to feel they’ve had a part … read more

Community: Football Elevates a Sense of Belonging In Green Bay

We’re well into football season here in Green Bay, Wisconsin, home of Elevate97. My team of innovators is hard at work every day just a mile or so from Lambeau Field—the iconic hub of Green Bay Packer legend and community. Lambeau Field is a destination, a must-see for football fans across the globe. It’s lauded … read more

Shared Experience & Building Community

At Elevate97, we create exceptional brand experiences. We wrap our arms around our client-partners established and often legendary brands, and we help them project their true essence further—through larger-than-life images, intriguing materials and the dimension of texture. We bring customers, guests and passers-by into their story across any number of spaces. Experiential design is a … read more