Finally 21: The Mix Tape

One of the perks of having grown up in the pre-digital age of the 1980’s means I have an appreciation for that old standard of analog communication…the mix tape. Mix tapes were all of the things you couldn’t say with words, said with songs and neatly packaged onto a cassette tape deck. (Didn’t we have … read more

21

“Everyone you will ever meet knows something you don’t.” – Bill Nye Remember turning 21? Wait…let me re-phrase that. Do you remember the buildup of expectations and emotions to actually turning 21? Remember how it felt as if every birthday before that one felt like you were just working towards some sort of precipice to … read more

Fifth Avenue and Awe Struck

Not far from a group of protestors and with the constant traffic of 5th Avenue at our backs, my team and I came to a full stop outside the windows of famed department store, Bergdorf Goodman. Here, the artist Benjamin Shine had created a series of female portraits out of single sheets of tulle. You … read more

Stay Inspired

We’re fans of awe. Which is to say we’re fans of staying inspired. We crave that sort of motivation that resonates with everyone around us, elevates our partners and keeps us open to new ideas and different approaches. It’s the best way to push creativity and ensure we keep moving forward. And sometimes… going back … read more

“It’s About The Experience” – Part Two

Unlocks…an experience. Think about that. There is a stark difference between the concepts of creating an experience  vs.  just trying to sell you a piece of apparel. Since that last meeting with Rebecca Minkoff, I have been inspired by her continued work to create a new kind of retail experience through accelerated technologies and an … read more

Community: Football Elevates a Sense of Belonging In Green Bay

We’re well into football season here in Green Bay, Wisconsin, home of Elevate97. My team of innovators is hard at work every day just a mile or so from Lambeau Field—the iconic hub of Green Bay Packer legend and community. Lambeau Field is a destination, a must-see for football fans across the globe. It’s lauded … read more